JBBS · Scholarly e-journal
Journal of Business, Behavior & Sustainability
An interdisciplinary journal for research on business practice, human behavior and sustainable development. JBBS brings together scholarship in management, marketing, tourism, technology and responsible enterprise.
Aims & scope
Six areas, one connected conversation.
Business & management
Strategy, organizations, entrepreneurship, governance and innovation.
Consumer & human behavior
Decisions, social norms and behavior in markets and society.
Sustainability & development
Responsible enterprise, environmental behavior, ESG and consumption.
Technology & innovation
AI, digital markets, fintech and business transformation.
Tourism & hospitality
Destinations, service experiences and sustainable tourism.
Marketing & branding
Brands, digital marketing, customer loyalty and engagement.
For prospective authors
Prepare your manuscript for JBBS.
Read the draft manuscript guidance, research integrity expectations and planned review process. Use the secure manuscript portal to send your files to the editorial office.